Imagine my surprise when I saw this article from the Wall Street Journal about Danone and its emerging markets strategy!
Even greater was my surprise at seeing a certain Ross School of Business professor quoted in the article... No, not C.K. Prahalad, founder of the base-of-the-pyramid concept and who, sadly, passed away a few months ago, but strategy professor Aneel Karnani, vocal opponent to C.K.'s model! Has Prof. Karnani's outspoken skepticism of C.K. and the Hindustan Unilever shakti amma BoP business model inadvertently pushed him further into the center of BoP strategy discussion, filling a void left at C.K.'s passing?
The world is getting weirder and weirder... but at least it still has a sense of humor.
Anyway, that's not the point. The point is that it feels pretty good to see this article in the WSJ. If only it had been written a few months later... maybe the CARE-Danone social venture would have been mentioned!
Check it out for yourself: Danone Expands its Pantry to Woo the World's Poor - The Wall Street Journal, June 25, 2010
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